On July 15, Google confirms there was an issue with its search index affecting a large number of sites. The root cause is unknown.
Google says it has recognized the issue with indexing and is operating on a fix.
It looks like the fix is now rolling out because new content is acquiring indexed. Here’s a story we just posted within the past 24 hours about a Google Ads bug that the search engine had no problem indexing.
15 July, at 10:50 a.m Eastern time, Google confirms there’s an ongoing indexing problem impacting a large number of sites.
The cause of the problem is unknown at this time. Google will provide an update within the next 12 hours.
How Many Sites Are Affected & To What Extent?
Today’s continued issue with Google’s search index seems to be impacting new content only.
If you publish fresh content today, it likely won’t get indexed until the issue is fixed.
You can check for yourself by doing a ‘site:’ search and filter results by the past day or hour.
We’ve posted multiple articles on Rank Brain Marketing today, and none of them are indexed so far, as you can see in the screenshot below:
It’s not known when the problem started, though we can check it down to a time window of the past 4 hours based on when fresh content was last indexed. That means Google likely quit indexing new pages around 7 a.m Eastern time.
As for how many sites the problem affects, as far as we can tell, all of them. Or at least all sites that are posting new content today.
If you haven’t added unique pages to your site and don’t plan to, then you have nothing to fear about.
These indexing problems impacting new content have happened before, and history shows they don’t spread to existing content.
Will This Effect My Search Rankings?
People’s prior concern regarding Google problems is how they will affect search rankings.
To be sure, this problem is limited to indexing, not ranking. This bug won’t hurt Google Search rankings for existing content.
New content won’t get a chance to rank by not acquiring indexed, though that’s only provisional until Google corrects the issue.
Will My Content Finally Get Indexed?
Google doesn’t ensure to index all content even when methods are functioning as usual, so it’s unbelievable to say if the content you publish today will ultimately get indexed.
If Google usually indexes your new pages, it will probably continue when it fixes the bug.
When Will Google Fix The Problem?
Historically, Google indexing bugs take around 24 hours to fix. Yet, the timeframe could be lengthier or shorter because Google doesn’t provide an estimate.
Google will deliver an update on Twitter via @GoogleSearchC either when it fixes the bug or has more details to share.