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Google Unveils New Ads Manager Tools For Video Ads

Google ads

Start streamlining your programmatic and video ad performance with new automated tools available in Google Ad Manager.

We all know how essential it is to deliver the correct message at the right time, to the right consumer.
When Google presented Video Ads, this was a method to reach users differently.
However, Google Ad Manager wasn’t built to provide such in-depth insights on a campaign type like video.
If you’ve ever had a difficult time with conference insights for video and programmatic ad performance, this update is for you.
Google Ad Manager revealed a new collection of tools to save you time, manage your video streams, and grow earnings from videos.

Programmatic Video Health Tools

The unique tool is aimed to help publishers better understand insights. When you log into your account, you’ll be met with emphasized options that you may have earlier missed.
More in-depth insights from the Programmatic Video Health tool can assist you to understand the implementation of products at auctions compared to others.

A new video signals card will show an overview of how your exact video list is performing. The signals it reports on include:

  • Viewability
  • App or web domain name
  • Audience information

In addition, these signals report the possible earnings effect from videos. The signals above will make it easier for you to place a worth on your video inventory and specify where certain metrics can enhance.

The second tool added for programmatic and video is called the Video Ad Serving Template (VAST) errors insights card.

While this may sound daunting, we’ll simplify what this conveys and how you can utilize it to your benefit.
The VAST errors card uses automation to easily show the number of errors on your video inventory. It also shows what line items are rendering errors.

Real-Time Video Reporting

This massive progress compressed the time it takes for you to access implementation data to under 2 minutes.

It’s important to be able to check ad-level data to find or fix errors in seconds. Especially if your videos are seen by a big audience, time is money.

Lastly, the YouTube Ads Delivery Tool can try ad delivery in real-time on the YouTube checklist.

You’re capable to see data such as:

  • Ad requests
  • Key-values
  • Details for winning line items

These insights assist you to validate and fix any inventory problems quickly so you’re back in action in no time.

Why These Tools Matter

Before the video signals and VAST blunder cards were presented, you probably invested a ton of energy digging through video stock.
With computerized experiences, you can cross a lot of manual errands and report pulls off your rundown.

On the VAST blunders report, you can sort the details of mistakes by the most elevated influence on income.
Center around high-influence areas of progress for your video stock to drive quicker development with these new apparatuses.

Vikas Rathour