For any business – whether it be a big company or a small “mom-and-pop” store – to grow in today’s digital world, a social media existence is no longer an option.
Social media has not only transformed the way we do business but it opens previously-closed doors. With over 3.7 billion active social media users worldwide, social media platforms feed a massive audience for your company to connect with your consumers, improve brand awareness, and generate more leads.
This article summarizes the effect social media has on your company and gives you four reasons why your business must use social media.
1 – Improves your online presence
If your potential audience doesn’t know about your business, they can’t buy your products or become consumers. Having a presence on social media expands your brand’s reach. Now more people will know about your products and services – 60% of Instagram users say they find new products on the platform.
Today’s customers research the exact brand or product before completing a purchase and your online presence is very necessary. However, they are looking for better than just having a website – they want to see your company active on social media platforms.
Genuineness and trust are very essential to customers, and being active on social media ensures them your company is real and not a scam. Make sure you post several times a day.
Probable consumers use social media profiles to measure how businesses interact with consumers. If they come across your Facebook or Instagram business page and see you reacting to comments and reviews, they will view your business appreciatively. 63% of consumers who search for companies online are more possible to use ones with an instructive social media presence.
2 – Helps You Attract Potential Employees/Customers
Social media assists you attract possible employees and consumers. Employees like to notice what companies convey on their social media.
Find which are the most famous social media platforms your potential audience uses the most and build company profiles on each. If your audience uses Facebook and Instagram, focus on those Social Media platforms. Don’t waste time on different platforms if your audience isn’t there.
Sharing content online – including Instructive posts, business events, life at the office, etc. – keeps your audience engaged while helping your business remain suitable.
When publishing to your social media channels, use tools like hashtags and geotags – making your images more likely to reach a targeted audience.
3 – Allows You to Gain Feedback from Your Audience
Social media platforms are a wonderful way to gain feedback from your prospect and current consumers. With all the tools available from social media, you can now ask queries to your audience using stories (questions, poll taking, voting). The feedback can assist businesses to enhance customer service or discover which products are more successful than others.
Social media also offers you the chance to interact with consumers who share negative comments or reviews. You must remain on top of such comments for the advantage of your business. Errors can happen but the shorter you hear about them, the shortly you can fix the problem and make differences to prevent it from happening again. By responding right away to any complaints or bad reviews, you show your clients you care about what they think.
When responding to negative comments, still make sure to acknowledge the situation, take full responsibility, and try to compensate the consumer in a way that can make up for the trouble or negative experience they had. This strengthens their trust in your business and helps attract probable customers who are looking for genuine, trustworthy businesses.
4 – Great Marketing Strategy
While making a business profile on social media is free, paid promotion on social media platforms such as Facebook and Instagram helps your company reach a wider audience. Facebook, in particular, has evolved into an influential marketing medium with over 2.4 billion active monthly users. Facebook ads can also run on Instagram, enlarging your audience even more. Instagram has more than 1 billion enthusiastic users each month.
“Facebook ads help companies of all sizes improve brand awareness, boost website traffic and generate more leads, sales, and revenue. With the right campaign you can help increase your business online”.
You can target a specific audience – gender, education, geographically, etc., which means your ads are seen by prospective consumers curious about your product or service. Facebook ads also bring fast results because you can start using them instantly.
Advertising on Facebook is also very cost-effective. CPM, or cost per impression, is an advertisement metric estimating how many advertising dollars you must pay to reach 1,000 people. On Facebook, the CPM ranges from $5 to $10, meaning you can spend less than $10 to reach over 1,000 people. Facebook ads also don’t include any additional or hidden costs other promotion channels do, other than the time spent to buy the ads.