For some, writing for SEO objectives and writing to attract and enchant your audience seem like two incompatible goals. I totally differ. Sure, the terms you want to be discovered for should be in a central place if you want an SEO-friendly blog post.
But, over-using keywords severely hamper the readability of your text, which you certainly don’t want to do. A high keyword density can even be a signal to Google that you might be stuffing keywords in your text, and that can negatively affect your rankings.
This post equips tips on authoring blog posts that are SEO-friendly and readable. These two goals should ever go hand in hand as we think that writing in intelligible language gets you more visitors and retains them on your site.
Before you start: do keyword research
Before you start authoring, you have to do keyword research. If you want to conquer the search results, you’ll have to figure out which terms your audience searches for. These are the matters you should note and the keywords you should use in your text.
When you’ve done your keyword research and keep a list of focus keywords to write about, it’s time to get on with writing. Here are 10 tips to help you end up with an amazing blog post!
Writing tips for SEO-friendly blog posts
Above all, your blog post has to be a fine piece of writing. When creating a new blog post, many bloggers just begin writing, typing whatever comes into their heads. While this may work for some people who have genuine writing skills, others may require some help. I always follow these ‘rules’ when I write a new blog.
1. Think before you write!
Before you begin, think carefully regarding the message of your work. What do you like to tell your texts, or which main query do you want to answer? What’s the meaning of your article? And what do you desire your readers to do at the end of the page? Write down the responses to these questions before you start and think about the search intent someone may have. An easy way to get an understanding of this is by looking at the search outcomes for the quest term you want to rank with.
2. Devise a structure for your post
To write a legible and SEO-friendly blog post, you require to make a clear structure. This indicates that every post should have:
- some type of introduction (in which you introduce your topic);
- a body (in which the main message is written);
- a conclusion (in which you recap the main ideas or draw a conclusion).
In a few sentences, write down what you desire to say in all three areas. You’ve now made a summary of your post. This will help you create a structured and readable blog post. Now the real writing can begin.
3. Use paragraphs and headings
Everybody uses sections, but not everybody utilizes them well. Don’t start per new sentence on a unique line just because it glances nice. Also, try not to push them too lengthy, as each section should have its idea or subject. Ask yourself what the central idea of each section is. You should be able to rephrase that main vision in one sentence. If that’s not feasible and you require better sentences to explain the primary idea, you just need to use more paragraphs.
Proper headers also help your readers understand what a typical part of your text is about. If you desire somebody to find their way through your articles, use subheadings to guide them. Subheadings assist readers to scan your page and explain the design of your articles. They’re not just essential for readability, but for SEO as well. That’s why I would also recommend using your keyword in some of the subheadings. I do mean some of them, as utilizing your keyword in every header will make the text clunky and strange. This will put people off reading further.
4. Use transition words
Transition words assist somebody scan via your text and understanding the connection between sentences and paragraphs. For example, let’s say that there are 3 reasons for people to purchase your product. You should utilize signal words like: ‘first of all; ‘secondly’ and ‘finally’. Also, words like ‘however’, ‘again’, and ‘for example’ give a clear signal to your readers. Readers will immediately get that a conclusion will follow after words like ‘to sum up’ or ‘in short’. Evolution words are therefore very essential to add structure to your text.
5. Use related keywords
Stuffing your article with your focus keyword drives it less engaging to read, and it can also harm your rankings. Google is acquiring smarter, and it desires you to write content that users will love. It doesn’t desire you to utilize your focus keyword in every other sentence and has different methods to analyze what your text is about. One of the methods that Google understand the subject of your text is by recognizing synonyms and other keywords that are related to your focus keyphrase. That’s why you should use synonyms and related keywords throughout your content.
Synonyms are moderately easy to think of, but assuming the right related keywords is a bit more difficult. That’s why we’ve presented a new part in our plugin that assists you to find related keyphrases right away. Established on your focus keyword, our plugin can develop several related key phrases. Along with how many times that keyword is explored and what the search movement looks like. This segment is powered by SEMrush and can be utilized in both our free and premium plugins. So use this related keyphrase feature!
6. Optimize the length of your article
Make sure your blog posts contain a minimum of 300 words but retain the length of your article level. Google favors long articles, however, if your blog is too long it can terrorize users away. I would recommend only writing long articles when you know you’re a professional writer. It’s inviting a lot of your visitors to read your entire post when it’s long. And remember to keep utilizing your focus keyphrase throughout your text to make sure you end up with an SEO-friendly Article!
7 . Link to existing content
If you’ve already created content on the exact topic as your current post, don’t ignore to link to and from these posts. It will create your new blog post, and the existing posts, more powerful because you’re the leading authority on the subject. As well as that, your link structure is also essential for your rankings in Google. And let’s not forget that connecting to other content about a subject is excellent for your readers, as they may be curious about reading these related posts too. It helps them guide your site.
We call this internal linking and both your users and Google will thank you for it. It assists them to manage your content and understand connections between different content on your site, so take some time to connect to and from your last content.
8 . Let other people read your post
Before posting your post, make sure to let somebody else read it first. Ask them whether they understand the main vision of your post and invite them to fix any typos and grammatical mistakes. This can help you by delivering an objective view of the readability and looks of your text. If you have somebody in your crew who happens to be a professional on the topic you’re writing about, make sure to drive your post past them. That way they can review whether you’re protecting everything you need to and give the advice to make your post even nicely.