After starting the first, six-episode season of its ‘Social Skills’ market insights video series beginning this year, Facebook has now declared another season of the show, which will feature conversations with a series of social media managers following major brands.
As you can see in this show, the new season, starting this Wednesday, will highlight insights from Target, BarkBox, Parade, and more.
Social Skills strive to showcase how, especially, each of these brands proposes social platform usage, and how they maximize progress in their endeavors. Some of the insights from season one were a few broad, but it is exciting to hear straight from the people in charge as to how they view things like engagement and social metrics, and what each factor means in their planning.
Each episode is usually short (4-5 mins) and edited into a quickly consumable format, which makes it easy to learn key notes from each of the specialists featured. And it is worth tuning in because while some of it will be fairly common (‘listen to your audience’, ‘communicate your brand’), there do manage to be some little glow and hints that will get you thinking. And at the least, you can gain more knowledge into how these big brands have seen success, which can help match up your expectations and strategy.
You can harmonize into the second season of Social Skills via the Facebook for Business Facebook and Instagram stories.