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Instagram rolls out new subscription features

Instagram Update

As part of Instagram’s constant efforts to attract more creators, the platform has presented more subscription features.

Adam Mosseri, Head of Instagram, posted today that endorsers can now get to selective talks, Reels, posts, and a landing page.

“We maintain that Instagram should be the best spot online for makers to earn enough to pay the bills and a truly significant thing to makers wherever is reasonable pay on the grounds that by the day’s end, assuming you’re a maker, you’re a business. An extraordinary method for laying out some supportable and unsurprising pay is through memberships,” Mosseri says.

Back in January, Instagram began testing membership highlights with a select gathering of U.S. makers. Makers had the option to charge somewhere in the range of $0.99 to $99.99 every month to give adherents admittance to endorsers just Stories, Lives, and Badges. In the last option case, endorsers would get identifications close to their name so they’d be all the more effectively recognizable to makers in remarks and DMs.

Instagram has chosen to extend those elements in view of the criticism from makers who had early access.

Here’s how they’ll work:

  • Subscriber Chats: Creators will be able to DM with up to 30 subscribers at a time. 
  • Subscriber Reels and Posts: Like subscriber-only Instagram Stories, creators will nowadays be able to share exclusive Instagram Reels and posts. Mosseri says this was the most requested feature from creators. 
  • Subscriber Home: Subscribers will be able to check for exclusive content on Subscriber Home, a new feature that will appear on creator profiles. 


Vikas Rathour